Hexmas 2021 Bumper

This was a project developed over November-December 2021 during my 3D Generalist internship at Hexbug. I worked with a team composed of interns Hannah Kuehn, Aravind Menon, Jimmy Leach, Alexis Herrington, and myself. The final compositing was done in After Effects by Zach Wood, with sound design by Chris Semmelbeck. Tyler McCrary is the voice of Santa.

We worked alongside the creative director of the company to develop ideas for a 2021 holiday ad. I was responsible for implementing these ideas into a 2D animatic, working with the team to create lists of necessary assets, and balancing the responsibilities of this project in addition to our other daily tasks.

I worked on most of the background environment and lighting, and animated shot 004 (highlighted in a separate clip above). I also created an n-cloth simulation for the milk pouring and did frame corrections on some shots with geometry errors.

The bumper was put on the Hexbug social media accounts on Twitter, Instagram, and Facebook, and was run as a sponsored ad on these platforms.

Responsible for texturing.  Model by Hannah Kuehn.

Responsible for texturing. Model by Hannah Kuehn.

Responsible for texturing all assets and modeling chocolate, candy cane, and marshmallows.  Mug model by Hannah Kuehn.

Responsible for texturing all assets and modeling chocolate, candy cane, and marshmallows. Mug model by Hannah Kuehn.

Responsible for all aspects.  Firewood model and textures from Quixel.

Responsible for all aspects. Firewood model and textures from Quixel.

Responsible for modeling, texturing, and groom on sleeve and hand and candy cane.  Rigged with Advanced Skeleton.  Cookie model and textures from Quixel.

Responsible for modeling, texturing, and groom on sleeve and hand and candy cane. Rigged with Advanced Skeleton. Cookie model and textures from Quixel.

Final version of the animatic prior to beginning the blocking of the environment.

Work-in-progress layout testing showcasing different steps of the process. Different cuts were handed to different artists to maximize efficiency.

Previews of the social media post on different platforms.

Compositing test using the resnders straight from Maya. The foreground and background were separated and reuinted in comp to optimize render time.

Final video sample of the ad that was posted for Amazon, with final compositing of effects done in After Effects by Zachary Wood.

Passes of animatic, final animation, and final comp of the shot I was responsible for boarding, lighting, animating, and rendering on.